Role of
automotive journalists and critics
Automotive
Journalism plays a big role in showing the general public the latest cars and
giving the automakers feedback. Through their long-time reviewing cars and
being informed about the cars they can give accurate feedback if a car has good
quality or issues. This doesn’t only help the public but also helps the
automaker change issues that they can fix. They also hold automakers
accountable for intentional bad decisions. But they can also tell us if a
certain automaker has a car worth your money or special features that other
cars don’t have. They can also show us insights into how the car is made or
give us insider information.
Automotive
Magazines, Websites and Publications
Everyone
has read a magazine about different topics. There are magazines for nearly
everything. Magazines, Websites, and other written stuff is a big part of
Automotive Journalism and Media. These Magazines and Publications all appeal to
different types of people and different tastes/ goals. Some may help keep you
up to date with the newest cars while others explore the old car scene. Some
might only talk about how to keep ur car as good as new while others explore
the topic of fixing one. A big part of media of cars is car reviewing.
Especially on YouTube you can find a review for basically any car. Some big
automotive publications are for example: Motor Trend, Car and Driver, Road
& Track and Top Gear
Automotive
Advertising and Marketing
and brands utilize Media
by creating channels to promote their products, they engage with the customers
and try to make the brand more of a household name. There are a lot of ways
these days to advertise, some might use traditional commercials and prints ads,
while others might own a TikTok account to appeal to the younger generation. All
these different ways appeal to different generations and audiences. Manufacturers
can create certain content to appeal to their desired audience. For example, a
car brand like Toyota might create ads that appeal to everyone, the average
person and on how it can improve their life, while an ad for a Rolls Royce,
might appear in newspapers about business. A big part of advertising is
capturing the attention of the viewer, for example they might try to do a crazy
stunt with their car or show how fast it is by comparing it to similar cars in
a race. Another way might be to collaborate with influencers or interact with
their audience. A good example for this is Lotus, they have a very prominent
TikTok page, which is known all over TikTok for their Humourful TikTok’s. In
recent years EVs have made themselves a bigger name, as eco friendly and
resourceful features became more important to the consumer. Manufacturers must
adapt to that demand and create Advertisement around that aspect. In the future
this might change and will shift towards self-driving and other safety
features.
Automotive
Photography and Videography
Automotive
Photography and Videography plays a big role in the automotive scene. They
showcase cars in ways that text couldn’t. These Photos or Videos can range from
drawn comics to professional high-quality videos. There are a lot of ways to
capture the aesthetic, curves, features, and performance for cars. There are a
lot of different angels which can be used to successfully showcase the car and
all it has to offer. These pictures and videos help the consumer decide which
car appeals most to them. Automotive Photography requires a lot of experience
in photography as there are a lot of different techniques to capture the car.
They have to make sure the photo highlights the vehicles distinctive features,
they do this by focusing on the lighting, composition and angles of the shot. They
must make sure the theme and background also fit in with the car. For example,
a fuel or efficient car probably won’t be shot on a track, it would be more
likely be shot on the highway in city traffic. The same goes for luxury cars,
which will be shot in front of a huge castle for example, or a mansion, while a
sports car will be shot on the track. There are a lot of other factors at play
which can capture the car and evoke emotions in the viewer. Videography is used
in a range of content including promotional videos, documentaries, or reviews.
With the rise of video sharing platforms, Enthusiasts and influencers create
their own content around cars and share their emotions towards the car. This
provides a relatable perspective on the car and shows the modifications they
may have done to it.
Automotive
TV Shows and Documentaries
Automotive
TV shows and documentaries are a big part of car culture. It combines
entertainment and cars into one thing. These shows and films can capture the
different parts of cars, which can range from racing history to restauration
and customization. These TV shows can introduce us to new cars and show us a
wide range of cars, brands, and subcultures in the automotive industry. They
can also inspire us to modify or restore our own cars. For example, Fast and
Furious shows us modified cars and a lot of people have modified their own cars
to make them look like the ones from the show. There are a lot of different
shows and movies that appeal to different interests and can range from classic
cars to highly modified modern ones. These shows can teach us a lot about cars
and continue making the viewer come back because of the story telling. Like I
said before they can show us how to modify cars and they can showcase unique
and personalized vehicles and technologies that are fictional and don’t exist
yet. They can also capture how cars were viewed as in different times and how
they raced or co-existed next to humans. They can provide an in-depth view of
iconic racing events or trends at that time and showcase technological
advancements. But the movies go further than just showcasing the cars, it
creates a shared experience between all car enthusiasts and can create
communities around those movies.
Car
Influencers and social media
In recent
years, the automotive industry has witnessed a rise in car influenc
ers, they
use social media platforms to share their passion, information, and experiences
with cars to their audiences. They can range from your average car enthusiast
to industry experts. They have become a trusted source of information,
inspiration and entertainment and have made use of platforms such as YouTube,
Instagram and TikTok. One of the reasons that these influencers are so popular
is because they create relatable content such as their interactions with other
car influencers or the police. They talk about the newest cars and newest
features or look back at the older cars and older car trends. They also give
advice to newer car enthusiasts on what not to do and how to maintain the car.
These car influencers all provide different information / post different
things, while on YouTube you might find more in-depth reviews and Tutorials,
you can find more edited videos of cars on TikTok. Some popular Influencers are
for example Doug DeMuro or Chrisfix but there are a lot of smaller content
creators that create content just as interesting and informative as the popular
ones. Instagram has also become a big platform for car influencers, where car
influencers can share stunning photographs, videos and stories. Because these
car influencers have such a huge audience, led to Automakers taking a liking in
them. By collaborating with them they can show off their brand and the
influencer gets paid for their work. This also has a positive impact on the
Viewers as they get giveaways such as free merchandise from the brand or behind
the scenes content.
Car
Culture and media Representation
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